I make original art and photo composition to illustrate stories purposefully. My graphics intend to communicate ideas and emotions.
My work to looks great in frames on your walls, on the pages of your business communications and on the products you use and sell.
Rhetoric is the facility for discovering
in a particular situation
all the available means of persuasion.
~Aristotle, 350 B.C.
Marketing is applied rhetoric,
the art of communicating
what works to persuade.
MK Colling, Artist
MK Colling Communication Services started as an original marketing project while I was a graduate student, working for my Master's in Communication. Making visual art was a pleasant, rejuvenating diversion from writing exhaustively detailed explanations in the papers I did for course work. Nobody argues with art.
When I got the degree, I had an already successful art business, using imagery to communicate the equivalent meaning of thousands of words. In more than twenty years as an artist, both in the course of making and selling art and in the communication and technology training phases of business (pictured below), the words I've saved directly or indirectly probably number in the millions.
I prefer the direct approach to efficient visual communication best - making the narrative art and orderly design that delight and inform their audiences. I love being able to say, tell me what you want and I will make it for you. Starting in 2015, my plan is concentrate exclusively on making narrative imagery to inform and delight audiences, whether they encounter it on the web, on consumer products, on marketing and other business communication pieces, or use and view it as fine art originals and prints on home and office walls.
Starting in 2015, my plan is concentrate exclusively on making narrative imagery to inform and delight audiences, whether they encouter it on the web, on consumer products, on marketing and other business communication pieces, or use and view it as fine art originals and prints on home and office walls.
Communication is a Two-Way Transaction
between a determined speaker
and an engaged audience.