Attendees walk into a space with all its walls covered with a thousand 6×6″ art works by artists of every caliber from everywhere. Viewers see the show online. Customers won’t know names of artists until they’ve completed their purchases.
The artists will never know who purchased their tiny art works until/unless the purchasers contact them.
Why The Concept Works
Suspense is a potent motivator for customers. I can’t imagine what anyone is going to do with 6×6″ images after the fun of the event is over, the fun of guessing whodunnit. But, in the moment, $20 seems like a reasonable trade for the answer. Win/win.
I suspect the novelty of tiny format is what intrigues the artists to participate, that and the fun.
As visual communication efforts go, I think my instruction to the landscape crew is excellent — crystal clear and effective. It caught the regular crew’s attention. They understand and remember.
The regular crew told me this week that the fill-in crew last week (the week after Memorial Day) left the lawn looking like a herd of goats had trimmed it because they didn’t have the diagram to follow. I will have extra copies ready for the week following Fourth of July!
New research in cognitive science is revolutionizing the way communication professionals approach persuasion in theoretical and practical ways. In the past we’ve had only assumptions about audience behavior to work with. Now we’re learning not only how the human brain works (our own brains, included), but also getting insights in how to put the new knowledge to practical use.
A new book came out yesterday, Impossible to Ignore, by Carmen Simon. According to pre-release reviewers, Dr. Simon’s book introduces this new science for the benefit of business and arts.
Reviewers note that Dr. Simon writes as a scholar. To me, that means her discussions are well-developed reasoning as opposed to cherry picked facts out of context that pop lit authors present. I look forward to reading it and updating my own orientation in Rhetoric.