Art Makes a Brand ID Memorable
Colors come and go. Typography has fads. Get a portfolio of art with unique, timeless style and a point of view, and see what happens. The usual result is that people talk and laugh about the art and think well of your brand for being distinctive. I made some ads to illustrate the point.
You’ve heard that master yogis can fly, haven’t you?
I made the little yoga characters for someone who opened a yoga practice to differentiate herself from the crowd. The figures are blank vector drawings,
- Simple enough that she could change their costume colors and patterns to fly with the times
- Clean enough that she could use them in any size for her various web and print information campaigns.
Alas, she chose a Buddha photo, bad resolution and all, off the internet, because she thought the cartoon look was wrong to represent her terribly serious practice.
Part of the history for a huge, beautiful house that was built for my grandparents in the early 1920’s. Should the house become headquarters for a business, the house alone, or the entire composition could be commercialized for unique branding. The base art is a vector line drawing.
The art depicts my grandmother, mother and aunt, in front of the house, with my grandmother’s Jordan Roadster. In photos, car has a 1929 license plate.
By the way, my grandmother and her two sisters were the first teenage girls in Rochester, NY, to have their own automobiles. I hear tell that Gramma drove like the self-taught driver she was for her entire life.
Who Will Tell Her?
Her guests think she doesn’t know how to give a terribly posh tea party. No finger food. A teabag? Really!
What she knows and they don’t is that the teabag is the ultimate in fine taste. People in the know recognize its green tag, like they recognize a Tiffany box for its blue.
Faux ad for a teabag that’s too exclusive to announce its name. If you have to ask, or if you don’t know enough to ask, you can’t afford it.
The teabag that keeps you one-up on your friends.
Faux ad for a company that makes-to-order ice cream colored handbags with a notable money$ monogram on their clasps. Its owner is also owner of a black puli and likes it as a personality mascot for her cheery and independent brand.
The lovely model is crafted from my Evedom® paper doll body parts and hitched together with threads. That’s the way the handbags are made, too.
Did you see the beer ad about the Jamaican with a puli on his head? I love that ad.
These faux ads (and thousands of other 6×6″ art work donations) are to be sold anonymously at a live gala and online in a popular annual fund-raiser by Rochester Contemporary Art Center: 6X6X2016. Read more about it.
Patrons won’t know whose art they acquired until they pay for it.
The artists don’t get to know who acquired their work, unless the patrons contact them.
That’s not a strong enough gamification message for me. I want people to participate in the fun of the fund raiser, in person and/or online. It needs a little boost because the artists aren’t prominent enough to make a good game of guessing who did what.
I think it makes a better game if artists ask the audience to find their entries and report back if they spot one or more of them in the exhibit. Without a mission, the experience of trying to view a thousand art works has to be overwhelming. People should take away more than awed admiration for the people who hung the show.
MK Colling is a Communication professional with a
practice in visual communication. She lives in
Rochester, NY. http://mkcolling.com