LinkedIn gave members a rare opportunity this week to experience the courses at lynda.com. Timing couldn’t have been better – I needed something to think about while sitting with my husband while his hip replacement mends. I got hooked on listening to designers talk through their thought processes.
My favorite section for intriguing insights is the series of critiques by John McWade, Before and After. He runs right in line with a class I’m watching on creativelive.com right now, Thinking Like A Book Designer, by Jessica Helfand and Michael Beirut.
One that I didn’t realize would interest me is about animation from the perspective of film makers. (A couple of the design courses referred to film techniques as a source of stoy-telling inspiration.) The Creative Spark: Between Two Worlds, The Hybrid Animation of Tiny Inventions – Film.
Neil Patel presents a selection of great information from his Advanced Customer Acquisition program in a free webinar. I don’t know how long it will be available. He discusses tactics for attracting new customers, managing customer relationships and using new online tools to measure your effectiveness. (The full program is a 45-module course on special price for webinar attendees.)
I don’t know Neil Patel. I follow him on LinkedIn and subscribe to his e-mail news. His insights are always fresh and helpful for marketers operating in the current online milieu, which is different than it was even three years ago.
If you haven’t been keeping up systematically since we left off, there is more to learn about the marketing craft.
Go here for the webinar: http://neilpatel.com/
P.S. Pay attention to aesthetics and presentation style, too.