That’s a good summary of e-mail marketing. Nobody cares.
How do you filter e-mail? By sender? I do.
I, too, have heard that a mailing list is gold. Use it to keep people from forgetting you, the folk wisdom goes.
Oh, I remember your name after seeing it a couple of dozen times a year for years on end! Your name is what triggers the trash filter . . . unless you’re a heroic, world-class internet marketer/contributor, like Tim Ferris or Ramit Sethi or Seth Gooden or Guy Kawasaki. If I have time.
Give it up.