About that e-mail list of yours . . .

That’s a good summary of e-mail marketing. Nobody cares.

How do you filter e-mail? By sender? I do.

I, too, have heard that a mailing list is gold. Use it to keep people from forgetting you, the folk wisdom goes.

Oh, I remember your name after seeing it a couple of dozen times a year for years on end! Your name is what triggers the trash filter . . .  unless you’re a heroic, world-class internet marketer/contributor, like Tim Ferris or Ramit Sethi or Seth Gooden or Guy Kawasaki. If I have time.

Give it up.